When you get right down to it, it’s not just that flowers look beautiful. It’s not the dizzying array of colors, the delicate, almost pointillist layers of petals. It’s not just that they unfurl over time or look amazing next to each other, no. Here at Curran’s Flowers, we believe that flowers enchant us because they make a strong appeal to all of the senses, including the olfactory one. When you bring them into your home or work space, flowers act as a living reminder of what awaits outside. They can smell simply fresh or perfume the air with a particular scent. They feel good to the touch—soft but substantial. Flowers are a whole experience.
There are many archetypal flowers for spring—and we here at Currans Flowers are already seeing them blossom from our bins. We love working with blooms like hyacinths, daisies and tulips; they feel fresh, dynamic and energetic. It’s no stretch to say we wait all year for these bright beauties, and especially now, at the end of a long winter, we encourage you to invite them into your homes.
On March 8, we here at Curran’s Flowers will join thousands of women from over 100 countries across the world in celebrating International Women’s Day, an occasion reserved for honoring the achievements of women. There are many ways to acknowledge the women who have been the most influential in your life—mentors, teachers, guides, role models—and many cultures have their own gifting traditions for this day. In Italy, they exchange yellow mimosa flowers, and in Russia, flower sales are bigger than on Valentine’s Day. It’s no stretch to say that sending the most important women in your life a bouquet on IWD is a global event.
There’s no time like the present to start buying yourself flowers on the regular. Why? Curran’s Flowers is just starting to put together our spring designs, working with the season’s buzziest and brightest blooms. They feel so fresh and look so glorious, it’s hard to resist not scooping up every single one of them and adorning the whole house in flowers. Essentially, there’s no better moment to start giving yourself them.
Some occasions are loaded with meaning, and the giving of flowers commemorates that. In other cases, a flower gift imbues something with meaning, fixing an event in our hearts and minds. At Currans Flowers, we have category upon category of flower, with virtually every occasion represented. But there are times when flowers really matter, and they aren’t necessarily associated with a holiday. Instead, they are attached to special moments unique to you and the floral recipient, and those are some of our favorite flower exchanges to be a part of.
Not only does February bring us Valentine’s Day, but the entire month is officially designated “Creative Romance Month.” We here at Currans Flowers see this as an invitation to be a little more imaginative in the dates we plan with that special someone, as well as in what we give to them. And when it comes to flowers, we have strong opinions as to what that might look like.
There’s one way to wow them on Valentine’s Day, and that’s through custom flowers. We here at Curran’s Flowers offer that, of course, but we also have our Designer’s Choice program, which allows you to pick from a variety of options, set a price point and let our talented designers do what they do best, design.
You know the line: “A rose by any other name would smell as sweet,” from Shakespeare. Specifically, Romeo and Juliet, possibly the most romantic play of all time.
Here at Currans Flowers, we’re 100% certain that there is no flower more romantic than the red, red rose. How could there be? With its intricate folds, passionate color, divine scent and showstopping height, there’s simply no flower that brings the drama and shows the love like this one.
Renowned color company Pantone has announced their pick for Color of the Year, and it’s Ultra Violet, an intriguing purple. We here at Currans Flowers are excited for this hue’s possibilities, mostly because we love a good purple flower but also because of what the color is supposed to signify. Pantone spends a lot of time coming up with it’s selection, meeting with other international color experts and thinking about what color will best embody the spirit of the times as well as look ahead to the future.
If you haven’t heard of Galentine’s Day (February 13th), let us at Currans Flowers be the first to introduce the idea to you. In a 2010 episode of NBC’s Parks and Recreation, main character Leslie Knope took all of her ladies to lunch in honor of what she called Galentine’s Day, a day devoted to celebrating female friendships.
The idea clearly resonated beyond the show’s audience, with more and more women deciding to take a long lunch with their ladies or to make it a true girls night out each year.