There’s one way to wow them on Valentine’s Day, and that’s through custom flowers. We here at Curran’s Flowers offer that, of course, but we also have our Designer’s Choice program, which allows you to pick from a variety of options, set a price point, and let our talented designers do what they do best, design.

The benefit of such a program is obvious: what we make for you will be singular, which means that what your recipient receives from you will be, too. The artistry and expertise involved in creating a customized piece like this is another reason why so many choose to entrust their flowers to the actual designer.

While it’s wonderful and often preferable to buy a tried-and-trusted arrangement, there’s nothing like letting the designer craft something creative and distinctive based on their instincts. After all, they’re the ones who know which flowers work best together. They know how to coax out texture, tease shape and offer contrast. In short, if you elect to use Designer’s Choice, you’ll be delivering your loved one flowers that are quite literally one-of-a-kind, like this ones below, created by our designer Liz.

This Valentine’s Day, take advantage of our Designer’s Choice program and allow yourself to be surprised by the distinctive arrangement you get in return.